Top Five Business Card No-Nos

I’m truly amazed at the number of bad business cards that I come across. There’s no excuse for a poorly designed or printed business card these days. Or any day.

No-No #1

Printing your own business cards on your home printer. We can tell. Really. Without a professionally designed and printed card, you’re putting your credibility in question at the starting gate. I actually received a homemade card from a financial advisor. If he couldn’t spend $200 getting business cards printed, I’ve no trust in his ability to manage finances.

No-No #2

Oversized cards. Yes, these are really fun and neat and cool. But they don’t fit in card holders, so they get tossed.

No-No #3

The print is so small no one can read it, particularly those over 50.

No-No #4

Unclear what your business is. If your name doesn’t make it crystal clear what business you’re in, add a line describing your product or service.

No-No #5

No physical address. I realize that for some, putting an address on our business cards appears to limit our business to a certain geographic area. But for most businesses, it’s a necessity. It lends credibility (you can be found), and makes it easy when someone needs to  send payment or correspondence. Many women seem to be wary of including their address on their cards, for reasons of personal safety. Most addresses are readily available from a simple google search, so I’m not sure this is an issue that’s cause for concern.

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1. Logo Can be an image or typographic Use consistently: same colors and proportions Put it on everything 2. Business cards Use the back Be aware of type size The simpler, the better List (one) phone, fax, address, email, web address 3. Digital Signature Name Company/logo (linked to site) Address, phone, fax Link to websiteContinue Reading

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1.   Partner with others to offer an educational workshop. 2.   Create an e-newsletter with relevant, unique and valuable information. 3.   Ask for introductions. 4.   Bundle services; offer monthly packages. 5.   Start a brainstorming group with others in your field. 6.   Post video of your product or service on YouTube.Continue Reading